No matter where you live, Mav Farm’s Cross-Border solutions help merchants like you reach shoppers anywhere. Selling cross-border helps you reach shoppers anywhere in the world by creating localized shopping experiences for your store visitors. Selling in multiple markets can be an effective solution to drive additional revenue for your business and create brand awareness on a global scale.
How do I start selling cross-border?
One of the most important steps in selling cross-border is to identify potential target markets. You can do this by looking at the size of a potential market, the ease of doing business in that market, and the potential return on investment. Localizing the customer experience is key to driving traffic, and ultimately conversions. By providing customers the option to shop in their local language and currency, you build trust that can lead to higher sales. Check with your shipping providers to find out which countries they ship to and which markets restrict or prohibit your products. This way you can adjust shipping zones accordingly.
Understanding Cross-Border Sales
Selling internationally opens your business to more customers, but adds the challenge of getting your products to them. Shipping across borders can be affected by shipping regulation changes and border closures. Check with the services that you use to make sure that you can fulfill your orders and meet your customers' needs.
Update your business regularly so that your shipping and payment options match what is currently possible.
If you sell your products internationally, then you may be affected by changing regulations due to shipping carrier limitations and border closures. Make sure your shipping settings are up to date, with the services that are available.
You might need to make changes to your shipping settings to make sure the shipping options that you offer to customers are actually possible. If you need to make changes to your shipping settings, then you should communicate that changes have been made to your customers. You can check carrier statuses on the Mav Farm Help Center.
Check your shipping limitations
Borders and shipping limitations can change, and can affect your ability to fulfill your customer’s orders. For each country that you ship to, check the border status and local shipping carrier information to make sure you can still ship to your customers.
If you can't ship to a country, then you need to update and edit your shipping zones to reflect where you can ship orders.
If you rely on a third party to fulfill some of your orders, then you need to check whether they can fulfill orders as well. You might need to update and change the products that you offer on your store depending on your third party’s ability to fulfill orders.
Update your customers on changes to shipping
If your ability to fulfill any orders changes because of border closures or shipping carrier limitations, then you need to let your customers know that changes have happened.
You can email your customers to let them know that there might be delays in their order arriving. Communicating with your customers helps show that you’re monitoring the situation and care about their order being delivered. Letting customers know that their order may be affected by situations outside of your control also helps you manage customer expectations.
If you sell in different countries, then you might be using multiple currencies and payment providers. It’s important to understand the limitations of your shipping carriers when thinking about selling in other countries. If you can't ship to any of the countries that use a currency you support, then remove that currency from your payment settings.
If you do not currently sell in different countries and you’re eligible, then you can enable selling in multiple currencies to grow your customer base and reach a wider selling audience. Before you enable multiple currencies, make sure you understand the current shipping limitations in countries you want to sell in.
Complete your setup for cross-border sales
Selling in multiple currencies lets your customers pay for their orders using their local currency. This feature is a good option when your business is in one of the following situations:
- You have one online store that has international traffic and you want to increase your conversions from your international customers.
- You want to offer regional stores. For example, you have a store in one region and you'd like to sell to customers who live in a similar region, but use a different currency. For example, Australia and New Zealand are similar in that they are geographically close and share the same seasons. You could use selling in multiple currencies to sell in Australia and offer a regional experience for your New Zealand customers.
- You have a strong international presence with stores in different countries and regions. You have one international store that uses selling in multiple currencies to convert customers where you don't have a specific presence yet.
Managing your customer's expectations
Borders and shipping limitations can affect your customer's experience when placing an order with your store. When these situations change, it’s important to communicate with your customers to let them know that you’re doing what you can, and that you’re dealing with situations out of your control.
You can add a banner to explain to your customers how you are being impacted. This message can include what countries you are currently shipping to. You can also add a COVID 19 prevention policy to your store.
You can also send email newsletters to your customers to let them know how you are responding to changing limitations with shipping and fulfilling orders.
Situations change, so it’s important to set proper expectations and have open communication with your customers. You can tell your customers that you’re doing the best you can to get their order to them as soon as possible. Make sure they also know that this is subject to change depending on factors that are outside your control.
How do I enable my store to sell in multiple currencies?
To sell in multiple currencies, you need to have Mav Farm Payments enabled in your online store. Once you have enabled the currencies you want to support, you can add a currency selector to your online store.
Read our guide on selling in multiple currencies for more information.
How do I start selling in multiple languages?
You can enable multiple languages from your Mav Farm admin. If you want to translate the content of your online store, then you can use a compatible third-party app. When customers visit a translated URL, your store automatically shows the translated version if the page has been translated. Otherwise the default language of your store is shown. Customers can browse your store, checkout, and receive notifications in their local language. There are requirements to selling in multiple languages so consider reading this help page to find out more information.
How do I recommend the right currency and language to my customers?
To start, you can enable multiple languages from your Mav Farm admin. If you want to translate the content of your online store, then you can use a compatible third-party app. After you install both a third-party translation app and the Geolocation app your online store can make language and currency recommendations to customers based on their geographic location, and browser or device language. Customers can now browse your store, checkout, and receive notifications in their local language and currency. If you don’t follow these steps, then the default language and currency of your store will be displayed. There are requirements to selling in multiple languages, so consider reading our doc on multilingual online stores for more information.
- How can I update my customers about possible shipping delays due to COVID-19?
- How has COVID-19 impacted international shipping?
How can I update my customers about possible shipping delays due to COVID-19?
Communication is important. You can send an email or update an existing newsletter to let your subscribers know about shipping delays. You can also create an announcement bar to share shipping updates with your customers on your online store.
How has COVID-19 impacted international shipping?
Many shipping carriers are currently experiencing changes in service due to COVID-19. To get the most recent updates, check out the shipping carrier status page.