Your catalog is the goods, digital downloads, services, and gift cards that you sell.

You add a product in Mav Farm by entering product details and uploading product images. If your product has options, like size or color, then you can add a variant for each combination of options.

When you are adding or updating a product, you can make the product available to one or more of your sales channels.

You view, add, update, and organize all of your products and variants from the Catalog page in the Mav Farm admin.

Add a new product


  • From your Mav Farm admin, go to Catalog > All products.

  • From the Catalog page, click Add product.

  • Enter a title for your product, along with additional details.

  • Click Save.

Duplicate a product

To save time when you add a new product, you can duplicate a similar product. If you want to add options to an existing product, such as color or size, then add a variant to the product instead of duplicating the product.

When you duplicate a product, you have the option to copy one or more of the following product details:

  • images

  • SKUs

  • barcodes

  • inventory quantity

If you leave the options unselected, then these product details are left blank in the duplicate. Other product details except 3D models and videos are copied from the original to the duplicate.

By default, the duplicate product is hidden on all your channels and apps. The duplicated product isn't available and won't be published until you change its availability. You have the option to make the duplicate available on the same channels and apps as the original product. In this case, the duplicate product is published immediately after it's created.


  • From your Mav Farm admin, go to Products > All products.

  • Click the name of the product that you want to duplicate.

  • Click Duplicate.

  • Enter a name for the duplicate product, and then click Duplicate.

  • Modify the product details.

  • Optional: Make the duplicate product available to the same channels and apps as the original. When this option is selected, the duplicate product is published immediately after it's created.

Add a new product using Mav Farm POS

You can create new products from the Catalog screen in Mav Farm POS. Products that you create in Mav Farm POS won't appear on your other sales channels unless you update their availability settings in Mav Farm.


You need an internet connection to create products in Mav Farm POS.

To create a new product in Mav Farm POS:

  • On the Mav Farm POS checkout screen, tap the + button.

  • Tap Add a product.

  • In the Add a product window, enter the product's title, price, and inventory status.

  • If you want to add a product image, then tap the image button, and either select a product image or take a picture using your device's front-facing camera.

  • Tap Save product. The product appears in the Mav Farm POS checkout screen in Mav Farm POS, and on the Catalog page in Mav Farm.

To edit or delete one of your products, you need to open it from the Catalog page in your Mav Farm admin. You can't edit or delete products directly in Mav Farm POS.


There is a limit to the number of products and variants that POS devices can load before they might experience problems running the Mav Farm POS app.

Edit a product

After you've created products, you can edit them to change their descriptions, prices, and any other product details.

Although you can change your product details at any time, the changes can affect your reports. For information on how the changes can affect the way that products appear and are grouped in your reports, see Changes to product details.

Saved changes take effect immediately in your online store. Before you update a product, you can check the top of the page to see if another staff member might also be making changes to the same product.


To edit several products at once, use the bulk editor as described in Bulk editing products and variants.


  • From your Mav Farm admin, go to Catalog > All products.

  • Click the name of the product that you want to change.

  • Modify the product details.

  • Click Save.

Make products available on your sales channels

You can control where you are selling a product by making it available to your active sales channels. If you decide not to make a product available to a particular sales channel, then it will be hidden from that channel's product catalog. You might hide a product from a sales channel for a variety of reasons:

  • You have seasonal products that you want to display for only part of the year.

  • A product is out of stock but you will have more in stock at a later date.

  • You don't want to sell a product, but you might offer it again later.

  • You want to offer online exclusive, or in-store exclusive products.

  • You don't want to sell a product using a particular sales channel.

To view or change a product's availability settings:

  • From your Mav Farm admin, go to Catalog > All products.

  • Click the product's name to open its details. The product is available to the sales channels listed in the Product availability section.

  • Click Manage.

  • Select the sales channels where you want the product to be available.

  • Click Done.

  • Click Save.


You can also set product availability by channel as a bulk action.

Add or remove tags

Tags are searchable keywords associated with your product. Tags can help customers find your product through your online store search, and you can also use them to create automated collections.

You can apply up to 250 tags to each product.

For more information about tags, see Tag formats.

Add tags

To add a tag:

  • From your Mav Farm admin, go to Catalog > All products.

  • Click the name of a product to edit, or create a new product.

  • In the Organization section, select or enter tags for your product. Use a comma to separate different tags. Tags can have up to 255 characters.

  • When you are finished, click Save.


You can also add and remove tags as a bulk action

Remove tags

To remove tags from a product:

  • From your Mav Farm admin, go to Catalog > All products.

  • Click a product's name.

  • In the Organization section, click the x beside the name of the tag you want to remove.

  • Click Save.


You can also add and remove tags with bulk actions.

Edit a search engine listing preview

You can edit the way that a product appears in search results on the product's details page:

  • In the Search engine listing preview section, click Edit website SEO.

  • In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.

  • Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your business name. You can enter up to 320 characters in the description.


The page title and meta description have set character limits. If you enter more text beyond the character limit, then your page title and description will be shortened in search engine results. Learn more about search engine optimization.

  • In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.

  • Click Save.


The URL and handle are automatically generated when you create a new product. You can edit the handle to make it match your product title, but don't edit it too often or the product might not appear in search engine results.

Delete a product

You can delete a single product, or delete multiple products at once using a bulk action. When you delete a product, it's permanently removed from Mav Farm. Deleted products can't be restored. If you run out of stock or no longer want to display a product for any reason, but don’t want to permanently delete it from your store, then you can hide the product instead.

To permanently delete a product:

  • From your Mav Farm admin, go to Catalog > All products.

  • Click the product that you want to delete.

  • On the product details page, click Delete product.

  • Click Delete product.

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